Radha Balani

Radha Balani is one of the forerunners in creating purpose-driven programming and revenue enhancing strategies in and through sport.

For over two decades, she has developed strategies, narratives, and programs for brands, franchises, governing bodies, non-profits, and personalities. RB has delivered work around the world for the likes of ESPN, The North Face, The NFL, Bloomberg, Rexona (Degree), Audible, UK Sport, Liverpool FC, Zurich, Special Olympics, The Players’ Coalition, SunLife, and numerous other national and international organizations, initiatives, and programs. She also leads all our youth leadership work, notably designing and delivering programs for both Billie Jean King and Michael Johnson.

Alongside her strategic expertise and keen eye for commercial opportunities, RB specialises in designing and facilitating action-driven discussions, workshops, and panels; providing MC services, delivering keynote speeches, and lending her voice to bring content to life. She has appeared on various BBC outlets, in print, and on podcasts.

She is a graduate of Loughborough University (UK), was their Athletic Union President, and has previously held roles at The Football Foundation, Women in Sport, British Universities and Colleges Sport, and London Sport. Radha is based in our New York City office.