Katinka Duewel

With sport being a unique opportunity to reach communities and spark social change, Katinka is passionate about helping organisations create positive impact for people and society. She is currently working on social impact projects for the IOC, Unilever, Subway and Bloomberg.

Prior to joining Think Beyond, Katinka worked at The Behavioural Architects, where she helped develop behaviour change interventions, analyse behavioural journeys, and optimise communications in social change, finance, health and FMCG – all informed by a deep understanding of human behaviour and decision making.

Katinka holds a MSc in Social Psychology from the Utrecht University and a BA in Art and Psychology from the University of Reading. During her masters, she also worked in the marketing and communications team for an NGO who advocated for farmers’ rights and developed blockchain technology for transparent and sustainable supply chains, an experience which further developed her passion for creating positive social impact.