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Joe Brooke Barnett

Senior Associate

Brief info

Joe supports all aspects of athlete management at Think Beyond. This includes overseeing day-to-day talent appearances, maintaining existing brand partnerships and exploring new commercial opportunities for talent, including brand ambassador and media contracts.

Joe has been delivering work for numerous high-profile athletes, including Michael Johnson, Baroness Tanni Grey-Thompson, Will Greenwood MBE & Carl Frampton MBE. In order that the talent’s commercial brands continue to grow, Joe has supported athlete-brand collaborations & partnerships including The North Face, TNT Sports, Nike, Tenzing, Microsoft, Sure, and BMW.

Joe has previously worked as a data analyst for Silverbeck Intelligence, where his role was to explore prospective partnerships and research online interaction between sport athletes and their online followers. Outside of sport, Joe worked in the Private Jets team at Air Partner, where his role was supporting account managers in delivering a first-class, luxury travel experience to high-net-worth individuals. Joe is based in our London office.