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Breakfast Roundtable: Sport, societal change, and brand love 

Date: 20th November 
Location: Holborn, London 
Time: 9.00am – 10.30am 
Audience: Invite-only for selected Think Beyond clients and friends 

Entering 2026 the world is more fragmented than ever, and brands are responding in very different ways. Yet sport remains one of the great unifiers, the rare stage where people still come together, across divides, to share in the same moments. 

Brands have already shown the power of sport to drive social impact, from inclusion through sustainability to participation. Some of the big questions now are:  How are brands truly driving long-term social impact? How is it impacting brand metrics? Should the two overlap or be distinct? 

Think Beyond’s invite-only roundtable will explore how sport can unify audiences in a divided world, what role brands should play in delivering social impact through sport, and how to ensure that purpose-led campaigns deliver both meaning and measurable business outcomes. 

Panellists will include:

  • Emily Heath, Global Brand Director, Rexona/Sure; providing a perspective on the brand’s Breaking Limits programme.
  • Sarah Beattie, Global Head of Corporate ESG Strategy at Knight Frank; sharing insights from their Limitless programme.

You can expect: 

  • Insights into how sport is truly delivering as a catalyst for social change 
  • Debate with peers on seeking commercial and community outcomes 
  • Inspiration from brands already driving impact through sport 
  • A clearer sense of how to build brand love through authentic partnerships

If you are interested in attending please email simon.lucey@thinkbeyond.consulting

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